Digital Marketing Manager (m/f/d)

Job details

Paul Tech AG is a technology leader in the real estate industry with the mission of making buildings climate-neutral. Our self-developed technology, consisting of IoT-enabled hardware and AI-supported software, permanently optimizes the water-bearing systems in buildings. This saves CO2 emissions and energy costs. This benefits everyone: owners, operators, residents and the climate. At Paul, we are researchers, developers and practitioners with the common goal of developing intelligent solutions for buildings to combat climate change. We are looking for you as a Digital Marketing Manager (m/f/d) to support us at our Mannheim location.

Your tasks:

  • Responsibility, implementation and management of various strategic projects to build up our online and digital marketing area such as the website relaunch incl. SEO and SEA strategy, introduction of marketing automation in conjunction with a CRM system, expansion of the SharePoint solution into an internal communication platform
  • Planning, implementation and optimization of various digital marketing activities & channels with focus on website, social media, paid ads campaigns incl. Lead generation measures, newsletter, SEO and SEA
  • Further development and support of our social media channels and communities, in particular LinkedIn, Facebook, Instagram and YouTube
  • Planning and further development of SEO and SEA activities
  • Development of landing pages for lead generation
  • Responsible for website updates and improvements, such as new subpages, call to actions (CTAs), etc.
  • Increasing the growth rate of traffic and leads
  • Support with content creation in the form of text (blogs), video or audio (podcasts)
  • Analytics and reporting
  • Analyzing data-based developments and recognizing changes and new trends

Your profile:

  • Successfully completed studies in business or communication science, ideally with a focus on online/digital marketing
  • At least 10 years of professional experience in digital marketing, marketing automation, campaign management & design, CRM platforms, CMS, SEO, SEA management and social media
  • Expertise in tools such as Salesforce Marketing Cloud, Hubspot, Google Analytics, Semrush, etc.
  • Several years of project experience with responsibility for digital change in marketing
  • Enjoy the combination of strategy, creativity and technology and their implementation in the company
  • High reliability, proactivity, team spirit and fit for a fast-growing company in a dynamic working environment
  • Very good communication, presentation and organizational skills
  • Convincing personality with strong interpersonal skills and very good communication skills
  • Excellent German and English language skills

This is what we offer you:

  • Design of products that have a Co2 impact
  • An inspiring, dynamic, collegial working atmosphere with short decision-making processes and a high degree of creative freedom.
  • An above-average salary.
  • An open-ended employment contract.
  • Individual further training.
  • 30 days vacation per calendar year.
  • Company health care, company pension scheme and company fitness.
  • Premium equipment and air-conditioned offices.
  • Germany or job ticket
  • Free parking, drinks, fruit and joint company events.

Digital Marketing Manager (m/f/d)

We look forward to getting to know you.